The register of experiments
Every bet, with the hypothesis it started from, what would have counted as traction, and where it stands now. Catalogue numbers follow start date; entries with no recorded start follow the dated ones.
36 of 36 entries shown
| Hypothesis | ||||
|---|---|---|---|---|
| EXP-01 | VClipper | Stopped | An auto-video clipping tool.Why stopped: Rolled into ClipperJS, which is parked too. | 11 Sep 2025 |
| EXP-02 | ClipperJS | Stopped | An auto-video clipping tool.Why stopped: to be written | 24 Sep 2025 |
| EXP-03 | Paws of Londonpawsof.london | Running | A dog-friendly London directory can rank and earn from local search. | 2 Nov 2025 |
| EXP-04 | MarketFramemarketframe.app | Running | Daily FTSE 100 news sentiment, published free, can build an audience for a paid tier. | 14 Jan 2026 |
| EXP-05 | ReviewNudge SMS app | Running | Small businesses can get more Google reviews by asking their customers by text. | 18 Mar 2026Ended 29 Sep 2026 |
| EXP-06 | UK Spendukspend.com | Running | A fast, searchable rebuild of UK council spending data, with every supplier on its own page, earns an audience a free alternative does not. | 19 Mar 2026 |
| EXP-07 | ScriptGrainscriptgrain.com | Running | Writers and brands will pay for writing that is measurably in their own voice. | 31 Mar 2026 |
| EXP-08 | Football Scout Engine | Stopped | Could we build our own football scouting platform, an alternative to the paid ones, that automates 90%+ of the data analysis?Why stopped: The product quality wasn't good enough for the time it took. | 18 Apr 2026 |
| EXP-09 | Canalside | Stopped | A zombie RPG set in a real neighbourhood, built for fun rather than as a business.Why stopped: Parked until 2027: not enough capacity yet, and the three.js assets it needs are lacking. | 10 Jun 2026 |
| EXP-10 | Hilythilyt.it | Running | Small sites need an AI-readable profile (llms.txt, claims, GEO) and will use one. | 13 Jul 2026 |
| EXP-11 | Cortex Mapcortex-map.pages.dev | Running | An open-source 3D knowledge map for React earns developer attention and a waitlist for a hosted version. | 15 Jul 2026 |
| EXP-12 | Noctem Labsnoctemlabs.co.uk | Running | Publishing our experiments, failures and studies with the evidence earns trust and citations. | 31 Jul 2026 |
| EXP-13 | Forematterforematter.com | Running | Forematter answers your team's questions from your own approved documents, shows where every answer came from, and passes anything it can't answer to the person who owns it. | 3 Sep 2026 |
| EXP-14 | Jarvisingjarvising.com | Running | An open portfolio of test projects, published as they are built, earns attention for the studio. | 4 Sep 2026 |
| EXP-15 | visibilitytoaivisibilitytoai.com | Running | Businesses will pay for a done-for-them AI visibility audit. | 14 Sep 2026 |
| EXP-16 | whatisgeowhatisgeo.app | Running | A plain guide to GEO can collect signups. | 14 Sep 2026 |
| EXP-17 | howtogetaitohowtogetaito.com | Running | Question-led guides ("how to get AI to…") rank and get cited by assistants. | 15 Sep 2026 |
| EXP-18 | Classified robotics project Top secret | Running | Details withheld until it is ready. | 24 Sep 2026 |
| EXP-19 | assetsforthreejsassetsforthreejs.com | Running | Ready-to-use GLB packs sell to three.js developers. | 25 Sep 2026 |
| EXP-20 | Launch Video Makerlaunchvideomaker.com | Running | Founders will pay £9–£49 for a launch video made from their site. | 25 Sep 2026 |
| EXP-21 | ReviewNudge (free tools)reviewnudge.app | Running | Free, no-account review tools can bring in traffic that feeds ScriptGrain. | 29 Sep 2026 |
| EXP-22 | canyouuseaicanyouuseai.com | Running | A sourced "Can you use AI to…?" directory can send people to our products. | 1 Oct 2026 |
| EXP-23 | iwantaitoiwantaito.com | Running | Pages showing a real AI build ("I want AI to build me…") rank and convert. | 1 Oct 2026 |
| EXP-24 | productphotoshotsproductphotoshots.com | Running | Small sellers will pay for studio-style product shots from a phone photo. | 1 Oct 2026 |
| EXP-25 | usingaiasusingaias.com | Running | Plain guides to using AI in your day job, UK rules included. | 1 Oct 2026 |
| EXP-26 | isthereathingisthereathing.com | Running | A "Is there a thing for…?" software directory can send people to our products. | 2 Oct 2026 |
| EXP-27 | reviewsnotreviewsnot.com | Running | Fix guides for review problems rank and feed ReviewNudge and ScriptGrain. | 2 Oct 2026 |
| EXP-28 | aiguidesonaiguideson.com | Running | Free AI courses with certificates attract learners who sign up. | 3 Oct 2026 |
| EXP-29 | deadwritingtheorydeadwritingtheory.com | Running | An interactive courtroom piece on dead writing earns links and attention for ScriptGrain. | 4 Oct 2026 |
| EXP-30 | brandsovertimebrandsovertime.com | Running | A history of 121 brands' writing and homepages earns links and citations. | 5 Oct 2026 |
| EXP-31 | Fox in London | Running | A fox RPG built from our own 3D city assets can stand on its own as a game. | 12 Oct 2026 |
| EXP-32 | Look Good Toolslookgoodtools.com | Running | A simple suite of tools that makes charts, graphs, decks and reports look good. | 14 Oct 2026 |
| EXP-33 | Seracuseracu.com | Running | Identifies the SEO gaps in your business, then writes the blog posts and web pages to cover them. | 18 Oct 2026 |
| EXP-34 | Dishes Ofdishesof.com | Running | People will search for a dish, not a restaurant, when they can see what it costs, when it is served and who confirmed it. | 21 Oct 2026 |
| EXP-35 | Not Quite Folknotquitefolk.com | Running | Brands will book an openly AI presenter persona that never pretends to be human. Booking is not live yet; brands can enquire. | 27 Oct 2026 |
| EXP-36 | Dead Wick | Stopped | A zombie game built for entertainment, not revenue.Why stopped: Rolled into Canalside. | Date not recordedEnded 23 Jul 2026 |
- EXP-01StoppedVClipper
An auto-video clipping tool.
Why stopped: Rolled into ClipperJS, which is parked too.
- EXP-02StoppedClipperJS
An auto-video clipping tool.
Why stopped: to be written
- EXP-03RunningPaws of London
A dog-friendly London directory can rank and earn from local search.
- EXP-04RunningMarketFrame
Daily FTSE 100 news sentiment, published free, can build an audience for a paid tier.
- EXP-05RunningReviewNudge SMS app
Small businesses can get more Google reviews by asking their customers by text.
- EXP-06RunningUK Spend
A fast, searchable rebuild of UK council spending data, with every supplier on its own page, earns an audience a free alternative does not.
- EXP-07RunningScriptGrain
Writers and brands will pay for writing that is measurably in their own voice.
- EXP-08StoppedFootball Scout Engine
Could we build our own football scouting platform, an alternative to the paid ones, that automates 90%+ of the data analysis?
Why stopped: The product quality wasn't good enough for the time it took.
- EXP-09StoppedCanalside
A zombie RPG set in a real neighbourhood, built for fun rather than as a business.
Why stopped: Parked until 2027: not enough capacity yet, and the three.js assets it needs are lacking.
- EXP-10RunningHilyt
Small sites need an AI-readable profile (llms.txt, claims, GEO) and will use one.
- EXP-11RunningCortex Map
An open-source 3D knowledge map for React earns developer attention and a waitlist for a hosted version.
- EXP-12RunningNoctem Labs
Publishing our experiments, failures and studies with the evidence earns trust and citations.
- EXP-13RunningForematter
Forematter answers your team's questions from your own approved documents, shows where every answer came from, and passes anything it can't answer to the person who owns it.
- EXP-14RunningJarvising
An open portfolio of test projects, published as they are built, earns attention for the studio.
- EXP-15Runningvisibilitytoai
Businesses will pay for a done-for-them AI visibility audit.
- EXP-16Runningwhatisgeo
A plain guide to GEO can collect signups.
- EXP-17Runninghowtogetaito
Question-led guides ("how to get AI to…") rank and get cited by assistants.
- EXP-18RunningTop secretClassified robotics project
Details withheld until it is ready.
- EXP-19Runningassetsforthreejs
Ready-to-use GLB packs sell to three.js developers.
- EXP-20RunningLaunch Video Maker
Founders will pay £9–£49 for a launch video made from their site.
- EXP-21RunningReviewNudge (free tools)
Free, no-account review tools can bring in traffic that feeds ScriptGrain.
- EXP-22Runningcanyouuseai
A sourced "Can you use AI to…?" directory can send people to our products.
- EXP-23Runningiwantaito
Pages showing a real AI build ("I want AI to build me…") rank and convert.
- EXP-24Runningproductphotoshots
Small sellers will pay for studio-style product shots from a phone photo.
- EXP-25Runningusingaias
Plain guides to using AI in your day job, UK rules included.
- EXP-26Runningisthereathing
A "Is there a thing for…?" software directory can send people to our products.
- EXP-27Runningreviewsnot
Fix guides for review problems rank and feed ReviewNudge and ScriptGrain.
- EXP-28Runningaiguideson
Free AI courses with certificates attract learners who sign up.
- EXP-29Runningdeadwritingtheory
An interactive courtroom piece on dead writing earns links and attention for ScriptGrain.
- EXP-30Runningbrandsovertime
A history of 121 brands' writing and homepages earns links and citations.
- EXP-31RunningFox in London
A fox RPG built from our own 3D city assets can stand on its own as a game.
- EXP-32RunningLook Good Tools
A simple suite of tools that makes charts, graphs, decks and reports look good.
- EXP-33RunningSeracu
Identifies the SEO gaps in your business, then writes the blog posts and web pages to cover them.
- EXP-34RunningDishes Of
People will search for a dish, not a restaurant, when they can see what it costs, when it is served and who confirmed it.
- EXP-35RunningNot Quite Folk
Brands will book an openly AI presenter persona that never pretends to be human. Booking is not live yet; brands can enquire.
- EXP-36StoppedDead Wick
A zombie game built for entertainment, not revenue.
Why stopped: Rolled into Canalside.
What the states mean
- Running
Running now.
- Paused, not dead
Paused, not dead.
- Stopped
Stopped, with the reason. Its page stays up as a Noctem headstone.
A new idea can live at noctemlabs.co.uk/experiments/<slug>/ until it shows traction, before it gets its own domain.