Noctem Labs

Noctem Labs / the lab of Adapt Progress Evolve

  1. EXP-35

    Brands will book an openly AI presenter persona that never pretends to be human. Booking is not live yet; brands can enquire.

    Running

    Running since 27 October

    Not Quite Folk notquitefolk.com

  2. EXP-34

    People will search for a dish, not a restaurant, when they can see what it costs, when it is served and who confirmed it.

    Running

    Running since 21 October

    Dishes Of dishesof.com

  3. EXP-09

    Parked until 2027: not enough capacity yet, and the three.js assets it needs are lacking.

    Stopped

    Stopped, and here's why

    Canalside

  4. EXP-33

    Identifies the SEO gaps in your business, then writes the blog posts and web pages to cover them.

    Running

    Running since 18 October

    Seracu seracu.com

  5. EXP-32

    A simple suite of tools that makes charts, graphs, decks and reports look good.

    Running

    Running since 14 October

    Look Good Tools lookgoodtools.com

  6. noctemlabs.co.uk

    The fleet works overnight and the site reports on that.

    The lab of Adapt Progress Evolve: studies, failures and experiments, published with the evidence.

Studies, failures and experiments, published with the evidence.

Open the full register Read the failures

State of the register

Entries in the register36
Running31
Paused, not dead0
Stopped5

Register index, EXP-01 to EXP-36, in order of start date

  • Running
  • Paused
  • Stopped
  1. 01VClipper
  2. 02ClipperJS
  3. 03Paws of London
  4. 04MarketFrame
  5. 05ReviewNudge SMS app
  6. 06UK Spend
  7. 07ScriptGrain
  8. 08Football Scout Engine
  9. 09Canalside
  10. 10Hilyt
  11. 11Cortex Map
  12. 12Noctem Labs
  13. 13Forematter
  14. 14Jarvising
  15. 15visibilitytoai
  16. 16whatisgeo
  17. 17howtogetaito
  18. 18Classified robotics project
  19. 19assetsforthreejs
  20. 20Launch Video Maker
  21. 21ReviewNudge (free tools)
  22. 22canyouuseai
  23. 23iwantaito
  24. 24productphotoshots
  25. 25usingaias
  26. 26isthereathing
  27. 27reviewsnot
  28. 28aiguideson
  29. 29deadwritingtheory
  30. 30brandsovertime
  31. 31Fox in London
  32. 32Look Good Tools
  33. 33Seracu
  34. 34Dishes Of
  35. 35Not Quite Folk
  36. 36Dead Wick
01 · Latest entries

Newest bets first

In order of start date. Where a hypothesis is still to be written, the entry says so.

All experiments
  1. Started
    EXP-35Running

    Not Quite Folk

    Brands will book an openly AI presenter persona that never pretends to be human. Booking is not live yet; brands can enquire.

    notquitefolk.comOpen the entry
  2. Started
    EXP-34Running

    Dishes Of

    People will search for a dish, not a restaurant, when they can see what it costs, when it is served and who confirmed it.

    dishesof.comOpen the entry
  3. Started
    EXP-33Running

    Seracu

    Identifies the SEO gaps in your business, then writes the blog posts and web pages to cover them.

    seracu.comOpen the entry
  4. Started
    EXP-32Running

    Look Good Tools

    A simple suite of tools that makes charts, graphs, decks and reports look good.

    lookgoodtools.comOpen the entry
  5. Started
    EXP-31Running

    Fox in London

    A fox RPG built from our own 3D city assets can stand on its own as a game.

    Open the entry
  6. Started
    EXP-30Running

    brandsovertime

    A history of 121 brands' writing and homepages earns links and citations.

    brandsovertime.comOpen the entry
  7. Started
    EXP-29Running

    deadwritingtheory

    An interactive courtroom piece on dead writing earns links and attention for ScriptGrain.

    deadwritingtheory.comOpen the entry
  8. RegisterAll 36

    Read all 36 entries in the register

02 · Failures

What broke, and what it taught us24 published

Each post-mortem is checked against its Noctem evidence pack before it is published.

All failures
03 · Research

Studies state their method1 published

And what they do not show.

Research
04 · Night Shift

The latest day

What the fleet shipped to our public sites on the most recent date, read straight from the deploy log. Dates only, no times. No commit contents.

Night Shift

A new idea can live at noctemlabs.co.uk/experiments/<slug>/ until it shows traction, before it gets its own domain.

See what is in the register